Paul is an experienced Product Marketing leader with more than 14 years working in marketing for multinational corporations in the UK. At Experian, he leads the Product & Propositions and Content team for EMEA and APAC with responsibility for the Go-to-Market of new products and the development of value propositions that deliver on client needs. As part of his remit, he has responsibility for the GTM process, providing a central point for market understanding, product knowledge, and customer insight. His GTM responsibilities include prioritisation of audience segments through to positioning and messaging and, ultimately, the development of product propositions and sales enablement assets. He is also responsible for content marketing and leads the development of thought leadership and proprietary insights that helps raise awareness and consideration of Experian services. Prior to Experian, Paul spent more than 8 years at Worldpay, the world’s largest payments company, where he served as Marketing Director for Enterprise. During his time at Worldpay he developed experience across the full spectrum of marketing, including product marketing, strategy and planning, campaigns, and communications.