As companies scale, the balance between product marketing and brand marketing shifts. In this fireside chat, we’ll dive into how PMMs can successfully navigate this transition, identifying when to focus on product-driven tactics and when to invest in long-term brand building. Experts will share key insights and strategies to help you adapt your approach at different growth stages for maximum impact. What you’ll learn: - How to determine when to prioritize product marketing vs. brand marketing. - Strategies for building brand equity while driving product success. - How to adapt your marketing approach as your company evolves. - Expert insights on balancing short-term goals with long-term brand growth. - Practical tips for achieving maximum impact at each stage of company growth.