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Nataliya
Trotsenko
Head of Product Marketing, Financial Services @ Yandex Plus
Yandex
Nataliya Trotsenko is a marketing expert with over 10 years of experience in IT and FMCG, specializing in brand strategy and subscription-based product growth across 12 markets in EMEA, Eastern Europe, CIS, and MENA. She has successfully driven significant subscriber growth, including increasing Yandex Plus subscribers from 150K to over 1M in 2023. Nataliya led successful product launches, including Yango Plus in Israel and Starbucks-at-home for Nestlé in Russia & CIS. Her strategic initiatives have driven rapid adoption and customer retention, with a proven track record of exceeding sales and engagement targets through data-driven marketing strategies.
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24 June 2025 13:15 - 14:00
Interactive roundtable discussions
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. PMM Success: Aligning KPIs, Leadership, Stakeholder Relationships & GTM Strategy with Amit Alagh, Global Product Marketing Manager, Wolters Kluwer 2. Gong for PMMs: Unleash the power of customer data with Bar Ginzburg, Product Marketing Manager, Duda 3. Successfully hiring PMMs with Aurélie Genet, Pion 4. Scaling for global markets with Nataliya Trotsenko, Yandex 5. Managing team/company changes as a PMM with Richard Downs, SAP