Everyone talks about alignment between product, PMM, RevOps, sales, and enablement. Few teams achieve it when deals slip, launches slip, or targets rise mid‑quarter. This interactive panel digs into how high‑performing GTM organisations really operate across functions. Panellists from product, PMM, RevOps, and enablement will unpack real alignment breakdowns they’ve lived through, and what they changed in their operating rhythm, incentives, and decision‑making to fix them. You’ll walk away with: - Concrete examples of cross‑functional rituals (war rooms, launch councils, pipeline forums) that actually drive shared outcomes. - A set of alignment “red flags” to watch for—and the interventions that panellists used to turn things round. - An opportunity to map your own GTM alignment gaps and steal the best ideas from other attendees’ operating models. Rebecca Porter Director, Product Marketing, Strategy & GTM Sand Technologies