Deals aren’t won in strategy docs. They’re won in high-pressure conversations. In this interactive workshop, you’ll step out from behind the slides and into live negotiation simulations, taking on the role of buyer or seller across scenarios like new prospects, tough procurement conversations, and dissatisfied customers. You’ll experience first-hand where messaging holds up, where it cracks, and where commercial friction really shows up. The goal isn’t to “win” the role-play. It’s to surface the insights you only get when you feel the tension of a real deal and then translate those insights into sharper positioning, stronger GTM strategy, and enablement that actually reflects what happens in the field. Key takeaways: - Why PMMs need regular exposure to live sales dynamics to stay commercially sharp - Hands-on negotiation simulations that reveal real buyer objections and competitive pressure - How to listen beyond surface-level objections to uncover positioning gaps and unmet demand - How to turn field insights into better product feedback, stronger launches, and sales enablement rooted in reality