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Marla
Woodward
Director of Product Marketing
Dojo
Marla Woodward is a seasoned product marketing leader with over 15 years of experience guiding companies through successful go-to-market strategies and product launches. Her career spans various industries, including consumer goods, tech, and entertainment, where she has gained understanding of both B2C and B2B customer needs and translated them into compelling product narratives. Currently, Marla leads the product marketing team at Dojo, a fintech payments scale-up dedicated to giving merchants the fastest, most reliable payments platform in the UK. Her role involves aligning cross-functional teams to ensure that product teams build what sells and revenue teams sell what’s been built. Marla holds an MBA from the University of Oxford’s Saïd Business School, where she honed her strategic thinking and leadership skills. Beyond her professional endeavors, she is a mother of two young children and enjoys triathlons, theater, and travel.
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24 June 2025 09:45 - 10:15
Sustaining momentum: Product marketing strategies for growth between launches
In a world obsessed with net-new features and products, product marketers often overlook one of their most powerful levers: repackaging their proposition. This session explores how PMMs can continue driving impact even when there’s no major release in the horizon. Drawing on lessons from fintech, res-tech, and e-commerce, this talk looks at how to unlock growth by repackaging what you already have without waiting on product to ship something new. You’ll learn: - A flexible strategy framework you can apply to your own products (B2B and B2C) - How to quickly identify the mechanics of your business model to focus on your biggest opportunity areas - A mental model for your broader cross-functional stakeholder map far beyond your function - How this all comes together in a real-world case of repackaging and repositioning for growth at Dojo This session is for product marketers ready to stop waiting for permission, rethink their role, and drive meaningful outcomes—fast.