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Marla
Woodward
Director of Product Marketing
Dojo
Marla Woodward is a seasoned product marketing leader with over 15 years of experience guiding companies through successful go-to-market strategies and product launches. Her career spans various industries, including consumer goods, tech, and entertainment, where she has gained understanding of both B2C and B2B customer needs and translated them into compelling product narratives. Currently, Marla leads the product marketing team at Dojo, a fintech payments scale-up dedicated to giving merchants the fastest, most reliable payments platform in the UK. Her role involves aligning cross-functional teams to ensure that product teams build what sells and revenue teams sell what’s been built. Marla holds an MBA from the University of Oxford’s Saïd Business School, where she honed her strategic thinking and leadership skills. Beyond her professional endeavors, she is a mother of two young children and enjoys triathlons, theater, and travel.
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24 June 2025 09:45 - 10:15
Sustaining momentum: Product marketing strategies for growth between launches
Product marketers often shine during big launches, but what happens during quieter periods? This session explores how PMM teams can continue driving impact even when there’s no major release on the horizon. Learn how to strengthen positioning, optimize messaging, refine competitive strategies, and create demand-generation initiatives that keep your product top of mind. We'll dive into tactics for deepening customer relationships, leveraging content marketing, and aligning with sales to maintain momentum. Discover how to use downtime effectively to prepare for future launches while demonstrating ongoing value to key stakeholders. Key takeaways: - Learn how to refine messaging, positioning, and competitive strategy to stay ahead. - Explore demand-generation tactics that keep your product relevant between launches. - Discover how to strengthen customer relationships through strategic engagement. - Gain insights on maximizing collaboration with sales and product teams to drive ongoing impact.