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Marla
Woodward
Director of Product Marketing
Dojo
Marla Woodward is Director of Product Marketing at Dojo, specializing in transforming complex technology into compelling, customer-centric narratives. With deep expertise in payments, res tech, health & nutrition, and consumer goods, she leads go-to-market strategies that drive revenue growth, product adoption, and competitive differentiation. From market research and competitive analysis to sales enablement and thought leadership, she ensures product marketing serves as a growth engine for the business. Passionate about AI-powered digital experiences, Marla thrives in fast-paced, collaborative environments where creativity and customer obsession fuel success. Whether building high-performing teams, crafting positioning strategies, or equipping sales teams with the right messaging, she is dedicated to making an impact and shaping the future of product marketing.
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24 June 2025 09:45 - 10:15
Sustaining momentum: Product marketing strategies for growth between launches
Product marketers often shine during big launches, but what happens during quieter periods? This session explores how PMM teams can continue driving impact even when there’s no major release on the horizon. Learn how to strengthen positioning, optimize messaging, refine competitive strategies, and create demand-generation initiatives that keep your product top of mind. We'll dive into tactics for deepening customer relationships, leveraging content marketing, and aligning with sales to maintain momentum. Discover how to use downtime effectively to prepare for future launches while demonstrating ongoing value to key stakeholders. Key takeaways: - Learn how to refine messaging, positioning, and competitive strategy to stay ahead. - Explore demand-generation tactics that keep your product relevant between launches. - Discover how to strengthen customer relationships through strategic engagement. - Gain insights on maximizing collaboration with sales and product teams to drive ongoing impact.