Maria Sharobaeva is a product marketing expert with deep experience across both B2B and B2C international markets. She has worked in French startups as well as large American and European IT companies, bringing a global perspective to every project. Currently, Maria is a Product Marketing Manager at JetBrains, where she leads marketing initiatives for educational products and licenses. Her work focuses on raising product awareness, driving adoption, refining positioning and messaging, and building scalable processes for marketing and product analytics. Before joining JetBrains, Maria launched a full-scale B2B marketing program, led sales enablement initiatives, and oversaw campaign measurement and global content strategy. She is passionate about turning complex ideas into clear, actionable marketing and is known for building strong cross-functional collaboration between product, marketing, sales, and regional teams. Maria actively mentors early-career marketers and believes that good marketing is rooted in clarity, empathy, and timing—ensuring the right person receives the right message about the right product exactly when they need it.