Director of Product Marketing
Kognitiv
Maria Bersteneva is a strategic product marketing leader with a passion for driving innovation and delivering impactful results for B2B SaaS businesses. With a proven track record of crafting and executing successful go-to-market strategies, product launches, and content initiatives, she thrives at the intersection of technology and strategy to drive transformative outcomes for brands.
Maria specializes in positioning products for success, ensuring that businesses effectively communicate their value and drive market adoption. Her expertise spans competitive analysis, messaging development, and demand generation, helping companies scale and achieve sustainable growth. She excels in aligning cross-functional teams, bridging the gap between product, sales, and marketing to ensure seamless execution of high-impact initiatives.
With a data-driven and customer-centric approach, Maria is committed to not only launching products but also ensuring long-term adoption and market leadership. She is a sought-after speaker and industry thought leader, sharing insights on best practices in product marketing, go-to-market execution, and strategic storytelling.