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Louise
Dunne
Senior Product Marketing Manager
Dojo
Louise Dunne is a Senior Product Marketing Manager at Dojo and was previously the Director of Product Marketing at Linnworks. In her role, she defines strategy for a team of three, supporting GTM, sales enablement, and customer education initiatives. Prior to joining Linnworks, she worked at Bazaarvoice, a global user-generated content platform for online retailers where she was responsible for the Enterprise Retail buyer persona, and in a Sales Enablement role at Sprinklr, the industry-leading social media management platform. Outside of work, she's an enthusiastic kayaker, beginner piano player, and occasional wine blogger.
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24 June 2025 15:30 - 16:15
Panel - The PMM balancing act: tactics, strategy & scaling for long-term impact
In this panel, industry experts will discuss the delicate balancing act that PMMs face between short-term tactics, long-term strategy, and scaling for growth. Learn how to prioritise initiatives, measure impact, and align your product marketing efforts with broader business goals to drive sustainable success over time. What you’ll learn: - How to balance short-term tactics with long-term strategic goals. - Strategies for scaling product marketing efforts as your company grows. - Techniques for measuring and communicating the impact of your initiatives. - Best practices for aligning PMM activities with overall business objectives. - Insights from experts on achieving sustainable success in product marketing.