Jose Carmona Orbezo is a globally experienced Product Marketing leader with over 20 years of driving market growth, product adoption, and customer engagement across B2B and B2C landscapes. He has delivered impactful marketing strategies across the UK, EMEA, LATAM, and global markets. Jose has worked with iconic brands and organisations including Sony, Mattel, Nestlé, The Coca-Cola Company, Lions (Cannes Lions), Axelos, and currently works as Product Marketing Director at PeopleCert. He is known for turning complex propositions into compelling narratives that resonate with customers and deliver measurable business outcomes. Passionate about the power of storytelling, Jose brings a strategic yet creative mindset to Product Marketing, building brands that connect, convert, and grow. His expertise spans go-to-market execution, product positioning, competitive intelligence, sales enablement, and demand generation. Whether launching SaaS platforms, certification programs, consumer products, or professional services, Jose is driven by customer insight, cross-functional collaboration, and a belief in Product Marketing as a strategic growth engine. He is also a committed mentor, dedicated to developing the next generation of marketing talent.