If you can’t clearly prove your impact, someone else will define it for you. And if Karen in Sales is defining PMM success, you might end up labelled as “the deck team”... again. Join us as we unpack the difference between vanity metrics and metrics that actually influence revenue, partnerships, and strategic growth. This session goes beyond dashboards and into the real commercial signals that matter, from how to measure the true effectiveness of sponsorships and brand investments, to which data points actually persuade prospective partners, stakeholders, and leadership teams to say yes. Key takeaways: - How to distinguish between vanity metrics and metrics that genuinely influence revenue and commercial growth - Practical ways to measure the effectiveness of sponsorships, partnerships, and brand-led initiatives through a PMM lens - The data points that help secure stakeholder buy-in, budget, and cross-functional credibility - How to build a measurement narrative that positions PMM as a strategic driver, not just a support function -- And because this is PMM Festival, we’re bringing a voice of the audience on stage to challenge, question, and pressure-test the panel in real time, so the conversation reflects what’s actually happening in your world. Want to represent your fellow attendees? Keep an eye out in your inbox to nominate yourself.