If you can’t clearly prove your impact, someone else will define it for you. And if Karen in Sales is defining PMM success, you might end up labelled as “the deck team”... again. This panel is about changing that. Join us as we unpack the difference between vanity metrics and metrics that executives actually care about, the ones tied to revenue, pipeline quality, strategic growth, and commercial outcomes. Because when PMMs measure impact in a language leadership understands, the conversation shifts from “prove your value” to “how do we scale this?” We’ll move beyond vanity dashboards and focus on the metrics that protect budget, justify headcount, and make execs pay attention. Key takeaways: - How to distinguish between vanity metrics and metrics that genuinely influence revenue and commercial growth - Practical ways to measure the effectiveness of sponsorships, partnerships, and brand-led initiatives through a PMM lens - The data points that help secure stakeholder buy-in, budget, and cross-functional credibility - How to build a measurement narrative that positions PMM as a strategic driver, not just a support function -- And because this is PMM Festival, we’re bringing a voice of the audience on stage to challenge, question, and pressure-test the panel in real time, so the conversation reflects what’s actually happening in your world. Want to represent your fellow attendees? Keep an eye out in your inbox to nominate yourself.