Ian Edgehill will showcase how Envirosuite transformed their complex SaaS platform for industrial sustainability into a relatable, human-centred product story. He'll share key lessons on simplifying positioning for technical products —while preserving core value—to resonate with customers, prospects, and staff across multiple touchpoints. Ian will share how this shift has improved conversion rates, shortened sales cycles and sparked product-led collaboration across several teams. He'll also give a preview of how AI tools are now enhancing human connection with Envirosuite’s products while maintaining technical integrity—inspiring unprecedented market engagement for their solutions. Key learnings: - Learn how to simplify technical product positioning without losing core value, making it easier to connect with customers, prospects, and internal teams. - Discover how clearer messaging can increase conversion rates, shorten sales cycles, and drive better collaboration across multiple departments. - Explore how AI tools are enhancing human connection while maintaining technical integrity, leading to stronger market engagement.