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Haya

Barlas

Head of Product Marketing

JustGiving

Haya Barlas is Head of Product Marketing at JustGiving. She leads teams to bring unforgettable products to market, enabling the UK’s biggest charities and their supporters to raise more for the causes that matter most to them. Central to this is a deep understanding of customer and market needs to inform product build and go-to-market strategy. Haya has spent 15 years working in B2B and B2C roles, most recently leading Product Marketing teams in global SaaS and EdTech businesses. Prior to JustGiving, she established the European Product Marketing function at Blackbaud and held leadership roles in Product Marketing and Growth Marketing at TES.

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24 June 2025 15:30 - 16:15

Panel - The PMM balancing act: tactics, strategy & scaling for long-term impact

In this panel, industry experts will discuss the delicate balancing act that PMMs face between short-term tactics, long-term strategy, and scaling for growth. Learn how to prioritise initiatives, measure impact, and align your product marketing efforts with broader business goals to drive sustainable success over time. What you’ll learn: - How to balance short-term tactics with long-term strategic goals. - Strategies for scaling product marketing efforts as your company grows. - Techniques for measuring and communicating the impact of your initiatives. - Best practices for aligning PMM activities with overall business objectives. - Insights from experts on achieving sustainable success in product marketing.