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Giles
Tongue
Vice President Marketing
Bango
Giles is a marketing specialist who is deeply curious about all things marketing and has over 20 years of multi-sector experience in B2B and B2B2C context. Currently VP Marketing at Bango, he can be found advocating for the Digital Vending Machine (r) and the virtues of Super Bundling, giving presentations and contributing to panels around the world. Giles also ran an AI startup, has built a wearable tech business from the ground up, and helped a consumer electronics company become one of the fastest growing privately held tech companies in the UK for 3 years running. He’s also a dad, likes football AND rugby, fly fishing and gaming.
25 June 2025 11:15 - 11:45
The PMM growth playbook: prioritizing for career success & strategic Impact
Giles Tongue shares lessons learnt from creating a new category for a B2B SaaS business, with challenges including pitching for a case study and hearing back “your category name makes me feel sick” and “our lawyers won’t allow that in relation to our brand”, which culminated in multi-award winning campaigns. Take away examples and practical tips across marketing strategy, research, rebranding, repositioning, creating a category, demand and lead gen campaigns, highlights and outcomes.