25 June 2025 11:15 - 11:45
The PMM growth playbook: prioritizing for career success & strategic Impact
Giles Tongue shares lessons learnt from creating a new category for a B2B SaaS business, with challenges including pitching for a case study and hearing back “your category name makes me feel sick” and “our lawyers won’t allow that in relation to our brand”, which culminated in multi-award winning campaigns. Take away examples and practical tips across marketing strategy, research, rebranding, repositioning, creating a category, demand and lead gen campaigns, highlights and outcomes.