The best product marketing teams don’t just support the business—they help shape its direction. In this session, discover how to position your PMM org as a trusted business partner to drive meaningful impact. Drawing from over two decades of marketing leadership experience across startups and Fortune 500 companies, you'll get practical, actionable strategies for fostering a culture of product innovation from within, using frameworks to align teams around key priorities, weaponising data when dispassionate decision-making is required, and leading cross-functional teams with influence. Key Takeaways: - Agile Innovation: Learn how startups quickly uncover customer insights and adapt to serve users better. - Scalable Product Strategies: Explore techniques used by Fortune 500 companies like Amazon and Dell to innovate product strategies. - Cross-Functional Leadership: Understand how to lead and collaborate with diverse teams to drive product marketing success. - Market Adaptability: Address what really matters to users by focusing on the voice of the customer.