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Elliott
Rayner
CMO
OWOW
Elliott Rayner spent over a decade working in the sports industry, creating products for the FIFA World Cup and the Summer Olympics while working for Adidas and ASICS. He then took the leap into the world of Tech, leading marketing teams and building strategies for brands such as Babbel and ARION. Now, he leads marketing and growth for OWOW, a digital product studio aiming to engage one billion people through better-designed technology. Elliott is the creator of the Storytelling Certified course published in collaboration with the PMA and has led professional workshops with brands like Booking, Cloudinary and New Relic.
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25 June 2025 11:15 - 12:00
Workshop - Storytelling through visuals: Bringing your product’s story to life
In this dynamic workshop, we’ll show you how to use the power of visual storytelling to make your product stand out. You’ll discover how to create compelling narratives that not only highlight your product’s value but also connect with your audience on an emotional level. From product photos and videos to infographics and design elements, we’ll explore how to bring your product’s unique features and benefits to life across different touchpoints. By the end of this session, you’ll have the tools to craft a visually engaging story that boosts product awareness, adoption, and customer loyalty. - How to use visuals to communicate your product’s value in an engaging and memorable way - Techniques for aligning visual storytelling with your overall product marketing strategy - Best practices for creating visual content that drives conversions and customer loyalty - Tools for using design and visuals to make your product messaging more compelling across channels