Speakers
Agenda
Why attend
Locations ▼
PartnersVenueLive training

Partner with us

Save £300

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Catherine
Kidd
Director, Product Marketing Legal Tech
Thomson Reuters
Catherine is Director of Product Marketing, Legal Tech at Thomson Reuters, with over a decade in product marketing and product management (even if it wasn't known as product marketing at the time!!). Catherine's main passions are for 'inbound' marketing, value propositions, voice of the customer, competitive intelligence, and GTM strategy. Catherine has worked across startups and multinational corporations, in established PMM teams and ones built from scratch. Recently, Catherine led the launch of a new AI product that exceeded targets by 300% and drove a value proposition refresh to strengthen market positioning. A firm believer that customer insight is the backbone of great marketing, Catherine focuses on strategies that deeply resonate with the market.
Button
25 June 2025 11:15 - 12:00
Workshop - Using AI and voice of customer to shape product design and GTM strategy in global markets
In this interactive workshop, we’ll explore how AI can help leverage the voice of the customer to directly influence product development and go-to-market strategies across global markets. By analyzing customer feedback, sentiment data, and market trends, you’ll learn how to shape your product offerings to better meet customer needs, ensuring stronger market fit and customer loyalty. Through AI-powered insights, you’ll discover how to design tailored go-to-market strategies that resonate with different markets while maintaining a cohesive global brand. Key takeaways: - How to use AI to extract actionable insights from voice of customer data and influence product development - Strategies for developing localized go-to-market strategies that appeal to diverse global audiences - Tools for analyzing sentiment and market trends to align products with customer expectations - Practical techniques for balancing global consistency with regional customization in your product and messaging