Aurélie Génet is a mission-driven marketing and product leader with deep expertise in Product Marketing and Growth. With over 17 years of experience, she has held senior roles at companies like Student Beans, Flo Health, Skyscanner, and Trainline. Aurélie develops data-driven solutions that blend user experience with commercial goals, while fostering collaboration across teams. In her VP Product Marketing role at Flo Health, she drove revenue growth by refining product positioning and activating Go-To-Market strategies. Most recently, at Pion, she focused on user growth in the marketplace, aligning marketing and product teams for greater impact. Her specialties include Product Marketing, Product-Led Growth, Positioning, Messaging, Customer Retention, Conversion Rate Optimization, and UX/UI.