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Amy
Farr
Head of Product Marketing
Xero
Amy Farr is a seasoned product marketing and proposition management leader with a proven track record in driving successful SaaS and B2B service propositions. Her expertise spans across businesses of all sizes—from small enterprises to large corporations—as well as industry-specific markets, including accounting firms. With deep experience in product marketing, messaging, and positioning, Amy has played a strategic role in product enhancement and development, ensuring market-aligned solutions that drive adoption and growth. She has successfully launched propositions across diverse geographies and industries, leveraging her ability to craft compelling narratives that resonate with customers. Amy holds a Bachelor of Laws from Victoria University of Wellington, New Zealand, and currently operates out of London, England. Passionate about innovation and customer-driven strategies, she thrives at the intersection of product, marketing, and business growth.
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25 June 2025 14:30 - 15:15
Panel: Aligning teams and driving impact through cross-collaboration
Effective cross-collaboration is crucial for driving impactful results, but aligning diverse teams can be challenging. In this panel, industry leaders will share their strategies for fostering collaboration across functions, breaking down silos, and ensuring teams work together toward common goals. Learn how to build strong relationships and drive business outcomes through effective teamwork. What you’ll learn: - How to foster collaboration across diverse teams to achieve common objectives. - Strategies for breaking down silos and improving cross-functional communication. - Best practices for building strong relationships to drive business outcomes. - Insights into overcoming common challenges in cross-collaboration. - Real-world examples of successful cross-functional teamwork in action.