Adam is the Executive Vice President, Global Marketing for Sportradar, the world’s leading sports technology company (NASDAQ: SRAD) and is responsible for the management of the global marketing team. Prior to joining Sportradar in 2018, he held senior marketing and leadership roles for leading marketing agencies such as CSM, BMB and Jack Morton. Adam has led campaigns and marketing strategy for several global brands including Microsoft, Molson Coors, LinkedIn, Qualcomm, Eaton Power, Sony, Universal Pictures, Nintendo and Coca Cola. He’s had a diverse marketing career having worked across a range of disciplines from advertising and digital through to events and product marketing, across both B2C and B2B businesses. Adam holds a Bachelor of Arts degree in Public Relations and Marketing from the University of Lincoln and has been a Fellow of the Charted Institute of Marketing (CiM) since 2020.