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Adam
Azor
Executive Vice President, Global Marketing
Sportradar
Adam is the Executive Vice President, Global Marketing for Sportradar, the world’s leading sports technology company (NASDAQ: SRAD) and is responsible for the management of the global marketing team. Prior to joining Sportradar in 2018, he held senior marketing and leadership roles for leading marketing agencies such as CSM, BMB and Jack Morton. Adam has led campaigns and marketing strategy for several global brands including Microsoft, Molson Coors, LinkedIn, Qualcomm, Eaton Power, Sony, Universal Pictures, Nintendo and Coca Cola. He’s had a diverse marketing career having worked across a range of disciplines from advertising and digital through to events and product marketing, across both B2C and B2B businesses. Adam holds a Bachelor of Arts degree in Public Relations and Marketing from the University of Lincoln and has been a Fellow of the Charted Institute of Marketing (CiM) since 2020.
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24 June 2025 11:15 - 11:45
Fireside Chat - Product vs. brand marketing: striking the right balance at every growth stage
As companies scale, the balance between product marketing and brand marketing shifts. In this fireside chat, we’ll dive into how PMMs can successfully navigate this transition, identifying when to focus on product-driven tactics and when to invest in long-term brand building. Experts will share key insights and strategies to help you adapt your approach at different growth stages for maximum impact. What you’ll learn: - How to determine when to prioritize product marketing vs. brand marketing. - Strategies for building brand equity while driving product success. - How to adapt your marketing approach as your company evolves. - Expert insights on balancing short-term goals with long-term brand growth. - Practical tips for achieving maximum impact at each stage of company growth.