Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Shane
Rae
Global Product & Marketing Director
CIPS - The Chartered Institute of Procurement & Supply
Shane Rae is an accomplished digital product and marketing leader with over 20 years’ experience driving innovation, growth, and transformation for global brands across SaaS, B2B, and B2C sectors. Currently serving as Global Product & Marketing Director at CIPS, Shane leads international teams in developing data-driven, customer-first strategies that bridge product, marketing, and business design. A dual British-Canadian and self-described “not your average Product & Marketing Director,” Shane is passionate about fostering high-performing teams, building scalable digital ecosystems, and mentoring emerging leaders. His background spans executive consulting, brand storytelling, and end-to-end product development—grounded in a customer-obsessed approach to delivering measurable impact. A Fellow of both the Royal Society of Arts (FRSA) and the Chartered Institute of Marketing (FCIM), Shane combines creativity, strategic rigour, and leadership insight to help organizations prove their value, drive alignment, and shape the future of modern marketing.
Button
04 December 2025 10:15 - 10:45
Proof of value: Making Product Marketing indispensable in the C-Suite
As expectations rise and budgets tighten, product marketers are under more pressure than ever to prove their impact. In this keynote, Shane Rae explores how PMMs can elevate their strategic influence by speaking the language of the C-suite — translating customer insight, market intelligence, and go-to-market excellence into measurable business outcomes. Drawing on his experience leading both product and marketing functions, Shane will share practical frameworks for earning credibility at the executive table and positioning product marketing as a driver of organizational growth, not just execution.