Shane Rae is an accomplished digital product and marketing leader with over 20 years’ experience driving innovation, growth, and transformation for global brands across SaaS, B2B, and B2C sectors. Currently serving as Global Product & Marketing Director at CIPS, Shane leads international teams in developing data-driven, customer-first strategies that bridge product, marketing, and business design. A dual British-Canadian and self-described “not your average Product & Marketing Director,” Shane is passionate about fostering high-performing teams, building scalable digital ecosystems, and mentoring emerging leaders. His background spans executive consulting, brand storytelling, and end-to-end product development—grounded in a customer-obsessed approach to delivering measurable impact. A Fellow of both the Royal Society of Arts (FRSA) and the Chartered Institute of Marketing (FCIM), Shane combines creativity, strategic rigour, and leadership insight to help organizations prove their value, drive alignment, and shape the future of modern marketing.