Senior Director of Product Marketing
King Games
Roberto Kusabbi (He/Him) is Senior Director of Product Marketing at King, where he leads go-to-market strategy, activations, and product development for Candy Crush Saga. With over 15 years of experience across gaming, sports, television, and emerging tech, Roberto has held senior roles at PlayStation, Sky, Tottenham Hotspur, and the pioneering AI motorsport startup Roborace.
A strategic and creative marketing leader, Roberto has overseen high-impact campaigns that blend storytelling with player experience—most recently driving the success of Candy Crush All Stars and King’s groundbreaking music and in-game content initiatives. Known for building teams through change, he’s passionate about inclusive leadership, mentoring rising talent, and crafting fan-first strategies that resonate globally.
From E3 to GDC, Roberto is a sought-after speaker who brings insight, energy, and real-world perspective on the intersection of entertainment, innovation, and brand.