Successful product launches aren’t luck — they’re driven by smart decisions powered by the right data. But with endless metrics available, how do you focus on what truly moves the needle? In this session, you’ll learn how to bring a data-first approach to your go-to-market strategy — from uncovering the key insights that shape your launch plan to measuring results that prove impact and inform optimisation. You’ll gain practical tactics to reduce guesswork, secure cross-functional buy-in, and connect your GTM work directly to business outcomes. Walk away ready to: - Identify the essential metrics that predict and measure launch success - Use data storytelling to align product, sales, and marketing teams - Optimise launches in real time and demonstrate clear ROI When you put data at the heart of your GTM strategy, you launch with confidence, every time.