Mark Edwards is an undeniably curious and open-minded marketer and team leader who has built a successful career around shaping, launching, and managing products that spark creativity. At Electronic Arts, he helped video game brands evolve from niche franchises into global blockbusters. At Starbucks, he revitalized a coffee business that had lost relevance with a younger audience. Now, as Director of B2B Product Marketing at Zillow Group, Mark has reinvented the brand and go-to-market strategy for the world’s largest real estate tech SaaS company. He believes that Product Marketing should serve brand evolution as much as it supports the Product or Sales organizations. Outside of work, Mark enjoys inspiring his children to love books, volunteering with Type 1 Diabetes organizations, and exploring London’s wealth of experiences for curious minds.