Customer success stories have long been a powerful marketing tool, but YouGov has taken them a step further—transforming individual wins into scalable assets that drive growth across marketing, sales, and customer engagement. This keynote will reveal the strategies YouGov used to systematise capturing, crafting, and amplifying authentic customer stories. Attendees will learn how to build frameworks that turn success stories into repeatable content, advocacy programs, and revenue-driving campaigns. Discover how to leverage storytelling to build trust, shorten sales cycles, and energise customer communities—all while optimising resources to maximize impact. Key takeaways include: - Frameworks for capturing and scaling authentic customer success stories - Techniques to amplify stories across multiple channels and teams - How success stories contribute to pipeline acceleration and customer advocacy - Tips for operationalising storytelling as a core growth asset