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Jennifer
Bunting
Head of Product Marketing for EMEA & LATAM
LinkedIn
Jennifer Bunting is a seasoned marketing leader who recently transitioned into a solutions marketing role after more than 15 years driving product, vertical, and content marketing strategies across EMEA, LATAM, and APAC. She has led go-to-market strategies, sales enablement, product launches, and adoption for some of the world’s most influential digital advertising platforms, most notably during her tenure at LinkedIn, where she helped shape the success of over 150 products and features annually. Her career spans Silicon Valley start-ups to global enterprises, giving her a front-row seat to industry-shaping moments including the rise of influencer marketing, the mobile advertising boom, and the mainstreaming of social networks. Beyond her core roles, Jennifer is a London Ambassador for the Product Marketing Alliance, a former member of the IAB UK Social Steering Group, and an active advocate for diversity, equity, and inclusion. Passionate about connecting technology with meaningful customer outcomes, Jennifer now focuses on solutions marketing — bringing together product capabilities, market insights, and customer needs to deliver value-driven narratives and strategies.
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04 December 2025 09:15 - 09:45
The PMM growth map: From specialist to strategic leader
Product marketing isn’t one-size-fits-all—and neither is your growth path. Whether you lean into storytelling, analytics, GTM, or CX, your dominant archetypes shape how you show up, deliver impact, and grow into leadership. This session will help you take stock of your current strengths through the lens of the 8 PMM Archetypes, uncover the skill sets you may be under-leveraging, and build a more strategic, future-focused version of your role—no promotion required. You’ll explore: - How your primary archetypes show up in your day-to-day work - What it looks like to evolve from execution to influence across each archetype - Which strengths you’ll need to activate as AI, PLG, and changing buyer behavior reshape the PMM role - How to craft your own “growth map” to drive toward greater visibility, ownership, and leadership Whether you’re planning your next move or deepening your impact where you are, this is your opportunity to design your next chapter intentionally—and on your terms.