With a background in digital content strategy, Jen joined YouGov in 2020 to build out its first-ever Global Product Marketing function, working to develop a host of collateral, case studies and enablement regimes across a suite of over 50 products, orchestrating a company-wide rebrand to refine the wider company positioning and proposition across all websites and a newly launched Platform. Directing a range of digital product marketing from self-serve survey builders to SAAS subscriptions and bespoke custom projects, and working cross-functionally to roll out a new operating rhythm for global teams.