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Hope
Chauland
PMM Career Coach & Expert In Residence
With over a decade of global experience, Hope is an accomplished Product Marketer in both B2B and B2C SaaS. From collaborating with early-stage startups to shaping and executing go-to-market strategies for global corporations like Microsoft, she is a recognised leader and expert with a proven track record. In addition to consulting, Hope is well-known in the product marketing community for her career coaching programs that deliver transformative individual and group sessions. She also leads workshops as an Expert in Residence for the Product Marketing Alliance (PMA), helping teach best practices and guiding internal organisational strategy. As a certified coach, Hope works with corporations worldwide on strategies for workplace success, navigating corporate complexities, and communicating with impact. Her recent clients include a global FMCG company, Aerospace leader, and an internationally recognised energy company, among others.
04 December 2024 15:30 - 16:00
Tech trends and their impact: How to future-proof your product marketing career
In today’s fast-evolving tech landscape, product marketers must stay ahead of the curve to remain competitive. This session will dive into the latest technological trends reshaping the industry and offer actionable insights on how to future-proof your career and team for long-term success. Key takeaways: - Adapting to rapid technological changes: Explore how emerging technologies like AI and machine learning are transforming product marketing strategies and how to integrate these advancements effectively. - Data-driven decision making: Learn how to harness data and analytics to inform marketing decisions, measure campaign success, and optimize your product marketing efforts. - Future-proofing skills and career paths: Identify essential skills and career development strategies to stay relevant and excel in the evolving product marketing landscape. - Building and managing a tech-savvy PMM team: Discover effective approaches for recruiting, training, and leading a team that excels in leveraging new technologies and digital marketing tools.