In today’s fast-evolving tech landscape, product marketers must stay ahead of the curve to remain competitive. This session will dive into the latest technological trends reshaping the industry and offer actionable insights on how to future-proof your career and team for long-term success. Key takeaways: - Adapting to rapid technological changes: Explore how emerging technologies like AI and machine learning are transforming product marketing strategies and how to integrate these advancements effectively. - Data-driven decision making: Learn how to harness data and analytics to inform marketing decisions, measure campaign success, and optimize your product marketing efforts. - Future-proofing skills and career paths: Identify essential skills and career development strategies to stay relevant and excel in the evolving product marketing landscape. - Building and managing a tech-savvy PMM team: Discover effective approaches for recruiting, training, and leading a team that excels in leveraging new technologies and digital marketing tools.