Every legendary launch has one thing in common: the team behind it believed in it first. When your colleagues are excited, aligned, and emotionally invested, they don’t just do their jobs, they become the spark that ignites customer excitement. In this keynote, we’ll explore how to win hearts and minds inside your company before you take your story to the market. Through real-world examples from engineers wearing launch T-shirts weeks before release to sales teams lining up for sneak previews, you’ll see how internal energy turns into external impact. You’ll leave with strategies to: - Craft internal stories that rally every department behind your vision - Create moments of anticipation and pride that stick long after launch day - Transform launches from “another deliverable” into movements people can’t wait to be part of Because the most powerful marketing doesn’t start in the market — it starts at home.