Product marketers are uniquely positioned on a treasure trove of competitive intelligence — but are you truly leveraging it to shape business strategy? This session dives into how to transform competitive intelligence from a “nice-to-have” into a critical growth driver. Discover practical ways to embed competitive insights into product launches, sales strategies, and roadmap decisions. Learn how PMMs can lead the charge in turning market and competitor knowledge into actionable strategies that fuel organisational success — making competitive intelligence a must-have, not just a side project. If you want to build a sustainable competitive edge across your company, this session will show you how to make intelligence your secret weapon.