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Dominique
Ashby
Founder of neuro@work – providing organisations a safe space through change.
neuro@work
In a world that never stands still how can we better manage change and redefine the value that humans bring to a tech-first culture? Dominique translates the latest insights in neuroscience into strategies and toolkits that help businesses answer these questions. She creates a safe space for organisations to define and implement their vision for the future in a way that connects the best of humans and technology. She also coaches leaders on how to unlock the full potential of their teams and overcome issues in culture, productivity and engagement. Dominique has supported clients across global industries, including financial services, publishing, telcos, retail, real estate, pharma, government and academia. Dominique is often described by her clients as the missing piece in successful change, leaving every client empowered, more confident of change and better equipped for the future.
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03 December 2025 13:45 - 14:30
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Product marketers are expected to wear many hats — Storyteller, Strategist, Researcher, Evangelist — often switching between them multiple times a day. But in a world of constant inputs, high expectations, and shifting priorities, how do you make clear, confident decisions about your role, your work, and your career path? In this energising session, neuroscience and transformation expert Dominique Ashby unpacks how your brain responds to information overload — and what you can do to cut through the noise. She’ll explore the science behind decision-making, offer tools to help you navigate career choices with clarity, and share actionable techniques for creating space to think strategically in your day-to-day. Whether you’re figuring out which archetype to lean into, or simply want to make better, faster decisions without burning out, this session offers a powerful mindset shift — right when you need it.