Every Product Marketer plays a different role depending on company needs, personal strengths, and team structure. That’s why we’re bringing the eight PMM archetypes to life through focused roundtable sessions, designed to help you connect with others who share your focus—or who can help you grow into a new one. These roundtables are not formal presentations. They’re interactive, expert-led discussions where you can ask questions, share lessons, and explore how each archetype operates in the real world. Whether you're doubling down on your strengths or exploring a new path, these sessions are designed to sharpen your thinking and expand your network. How It Works - Hosted in a dedicated space, running in parallel to main-stage sessions - Join the table that reflects your current role or aspirational direction - Each table is led by a seasoned expert who represents that archetype in action - Come to upskill, exchange ideas, or reflect on how your role is evolving Day 2 featured archetypes: - The Content Creator – Creators of engaging, educational content that nurtures buyers through the funnel - The Product Evangelist – Advocates who build product enthusiasm internally and externally - The Analytics Lover – Data-driven marketers measuring success and optimizing programs - The Customer Experience Champion – Guardians of the customer journey and advocates for customer-centric improvements

Every individual brings a unique personality and set of strengths to the table — just as every PMM embodies different archetypes. But how often do we pause to understand how these traits show up in ourselves and our teams, and how they help us prove our value? Whether you’re navigating career challenges, collaborating across functions, or aiming to unlock your next level of growth, self-awareness and appreciation of others’ styles can be transformative. In this interactive workshop, we’ll connect leading personality and strengths assessments (Attachment Theory, 16Personalities, CliftonStrengths, Wingfinder, Belbin Team Roles, DISC) to the PMM archetypes, showing how personality influences your ability to flex into different archetype roles. With the support of AI tools like ChatGPT, we’ll uncover how personality shapes the way we think, work, and collaborate — and how you can use these insights to better demonstrate impact in your role. You’ll leave with practical strategies to: - Recognize your own personality profile and map it to your PMM archetype strengths. - Adapt to different team dynamics and prove value through stronger collaboration. - Build empathy and communication skills that elevate your influence across the business. - Use AI to reflect, gather feedback, and support your ongoing growth.