April Dunford is Positioning expert and CEO of Ambient Strategy where she helps companies successfully launch new products by shaping the markets they compete in. Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of 7 successful startups, 6 of which were acquired. During her in-house career, April launched 16 products into the market, 3 of which became billion-dollar businesses. At Ambient Strategy April has worked with dozens of startups helping them position their products for growth. April is a sought-after international keynote speaker and author of the bestselling book "Obviously Awesome, How to Nail Product Positioning so Customers Get it, Buy it, Love it."