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Andrew
Peterson
Founder
Clozd
Andrew Peterson is a co-founder and co-CEO of Clozd, the leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent eight years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his time there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integral to Qualtrics’ internal win-loss program, an initiative that kick-started his passion for reinventing the win-loss space and led to the founding of Clozd.
04 December 2024 10:15 - 10:45
A deep dive into strategic win-loss analysis
When great sports teams want to know why they're winning and losing, they look at the game tape. It's no different in business. Like film study, win-loss analysis is the process of going back and reviewing your closed opportunities to uncover the trends and insights that influence your win rate. In this session, you'll explore the power of win-loss insights and how taking a buyer-centric approach helps improve your win rate and drive more revenue.