Aislinn Mallon is Head of CRM and Engagement at The Guardian, where she leads the strategy behind subscriber retention, engagement, and churn mitigation. With deep expertise in lifecycle marketing and CRM, Aislinn focuses on using data-driven personalisation to build trust, loyalty, and long-term reader relationships. She is a recognised expert in churn reduction, retention strategy, and personalised engagement—particularly within the publishing and subscription sectors—and is known for her ability to turn insight into action that drives measurable impact.