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Event starts in:
107

days :

19

hours :

48

minutes

20
December 03 & 04, 2025
InterContinental at the O2
1 Waterview Drive
London

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agenda

This year, we're fully focused on helping you prove your value. Personalise your journey and take our PMM Archetypes Quiz before planning your day.

Plus, with access to multiple co-located tracks, you’re free to enjoy a fully access all areas experience.

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Co-located summits

What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
Sales Enablement Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
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09:00
Product Marketing Summit
Chairperson opening remarks
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09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Making customer marketing make sense: How to launch, land, and lead the function internally
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
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09:45
Product Marketing Summit
Panel - Why your PMM team isn’t driving growth (and how archetype alignment fixes it)
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
Ed Lovelock, Director of Product Marketing, Taboola
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09:50
Customer Marketing Summit
Precision matters: Leveraging smart segmentation to unlock growth and deepen customer engagement
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10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
Stephen Akadiri, Head of Organic Growth, Grey Inc
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10:30
Exhibition, workshops and networking area
Coffee break
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11:00
Product Marketing Summit
Hype starts here: Turning your company into your first fanbase
Ellen Nguyen, Director of Product Marketing & Content - A2A Real-Time Payments, Mastercard
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The Product Evangelist
The Content Creator
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
Abdul Khaled, Head of Customer Experience and Digital Products, E.ON Next
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11:30
Product Marketing Summit
GTM by numbers: How data powers confident product launches
Michal Sever, Vice President of Product Marketing, Nayax
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The GTM Strategist
The Analytics Lover
12:00
Product Marketing Summit
Panel - Making PMM work visible: Crafting data-backed narratives for influence
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
12:05
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
Aislinn Mallon, Head of CRM, Engagement, The Guardian
See the details
12:45
Exhibition, workshops and networking area
Lunch break
See the details
13:45
Product Marketing Summit
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Dominique Ashby, Founder of neuro@work – providing organisations a safe space through change., neuro@work
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The Cross-Functional Collaborator
The Customer Experience Champion
13:45
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, Product Marketing Leader and host of CMO Convo
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:20
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
Rachel Dye, Customer Marketing Director, CrowdStrike
Gemma Brown, Head of Customer Marketing, Synechron
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14:30
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
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The Storyteller
The Product Evangelist
The GTM Strategist
15:00
Exhibition, workshops and networking area
Coffee break
See the details
15:30
Product Marketing Summit
Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Georgia Diaconescu, Marketing Lead, Canva
Yasmine Blosse, Director of Product Marketing, Osttra
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:50
Customer Marketing Summit
How YouGov turned customer success stories into scalable growth assets
Mardien Drew, Customer Marketing Lead, YouGov
See the details
16:00
Product Marketing Summit
Switching hats, mastering roles: Thriving as a versatile PMM
Jonathan Schmucler, Head of Product Marketing - Amazon Ads, Amazon
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16:20
Customer Marketing Summit
Reward, recognise, repeat: Scaling B2B loyalty programs for long-term success
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16:30
Product Marketing Summit
Chairperson closing remarks
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
The PMM growth map: From specialist to strategic leader
Jennifer Bunting, Head of Product Marketing for EMEA & LATAM, LinkedIn
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09:45
Product Marketing Summit
The voice that builds products: Turning insights into product masterpieces
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
10:15
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
The empathy edge: Leading with heart in a data-driven world
See the details
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Hope Chauland, PMM Career Coach & Expert In Residence
Bianca Galan, Ambassador, Product Marketing Alliance
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
12:00
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, Director of Growth & Product Marketing, SpotDraft
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Product Marketing Summit
Strategic intelligence: Turning competitive insights into organisational advantage
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
The Analytics Lover
The Market Researcher
The GTM Strategist
13:00
Exhibition, workshops and networking area
Lunch break
See the details
14:00
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Jen Garside, Global Head of Sector & Product Marketing, YouGov
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The Storyteller
The Market Researcher
The Customer Experience Champion
14:30
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
See the details
15:00
Product Marketing Summit
Chairperson closing remarks
See the details

Get your ticket

early bird sale now on

We’re bringing together the brightest minds in product marketing for two days of tailored content and high-impact networking so you can:

- Discover your PMM archetype and unlock how to use it to build influence, deliver impact, and accelerate your career growth.

- Gain practical tools to demonstrate your value and secure stakeholder buy-in.

- Dive into what’s next for PMM: AI, PLG, and cross-functional leadership.

- Build meaningful connections that spark ideas, solve challenges, and open new opportunities.

Take our PMM Archetypes Quiz to find your strengths - then dive into a pre-filtered agenda designed around your unique profile and goals.

London
December 3 & 4, 2025

Save up to £300

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