Robert O'Connor is Product Marketing and Campaigns Lead at Vodafone Business in Ireland, where he leads product marketing strategy and go-to-market across SaaS, cloud and cybersecurity, working with stakeholders across multiple markets. A B2B marketing leader with more than ten years' experience, he has built a partner marketing programme delivering co-marketing campaigns with over 350% ROI and a demand generation engine that tripled MQLs year on year. Robert first joined Vodafone in 2012, working across business analysis, bid writing and product management, before leading marketing at equine science company Plusvital and returning to Vodafone in 2020. He holds an MSc in Marketing from UCD Smurfit and the Marketing Week Mini MBA with Mark Ritson.