Product marketing often gets credit for everything and nothing. And when PMM is new to the business, the pressure to prove its worth is even greater. This panel brings together leaders who are building PMM functions from scratch and justifying them in real time. They'll share how they earn trust with sales, product and leadership, which metrics the C-suite actually cares about, and how to turn PMM from a "nice to have" into a growth engine. Key takeaways: • Moving from output metrics to outcome metrics that leadership buys into • Building credibility and quick wins when your function is new or overlooked • How to attribute impact to revenue without fudging the numbers