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Kelsea
Vaughan
Senior Product Marketing Manager, Adaptive
Workday
Kelsea Vaughan is Senior Product Marketing Manager at Adaptive from Workday, where she combines go-to-market strategy with hands-on execution to drive product positioning, regional growth and executive engagement. With experience spanning enterprise SaaS, government and global social impact, she brings a commercially minded, human-centred approach to scaling products and building meaningful customer connections. Previously, Kelsea worked in product marketing at Diligent and founded the development department at SHE-CAN, where she helped establish a sustainable revenue model supporting emerging female leaders across Rwanda, Cambodia, Liberia and Guatemala. She holds an MBA from Trinity College Dublin and is passionate about connecting strategic marketing with measurable business impact and empowering communities through meaningful work.
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03 March 2027 09:00 - 09:15
Chairperson's opening remarks
Welcome to the first ever Product Marketing Summit Dublin! Our chairs kick off the day with why Dublin, why now, and what to expect from the sessions ahead. From the international teams running European GTM out of Dublin to the Irish scale-ups building PMM from the ground up, this city's product marketing community has plenty to share. Get ready to swap ideas, challenge assumptions and leave with a playbook you can use on Monday.
03 March 2027 16:50 - 17:00
Chairperson's closing remarks
Our chairs wrap up the first Product Marketing Summit Dublin with the big themes and standout moments of the day, plus a few takeaways to bring back to your team.