Karen Faughnan is an accomplished product marketing leader with over a decade of experience driving go-to-market strategy, international growth, and cross-functional alignment for some of the world’s leading technology brands. As Product Marketing Lead for International at Asana, Karen oversees global product positioning and regional strategy across EMEA and APAC, helping teams deliver clarity, alignment, and measurable impact at scale. Before joining Asana, Karen held senior product marketing roles at Square, Virgin Media, and Vodafone, where she led high-performing teams and launched innovative products across fast-moving, competitive markets. Known for her strategic storytelling and collaborative leadership, Karen is passionate about empowering PMMs to bridge global insights with local execution—proving the business value of product marketing through clarity, creativity, and impact.