David Isola is Director of Product Marketing at Black Box, where he tells the story behind mission-critical technology used in broadcast, defence, transport and control rooms worldwide. He came to product marketing through more than 20 years in product management, starting in new product introduction at Dell and going on to manage products at Sanyo and Hitachi in the US. He has been with Black Box in Ireland for nine years, moving from product management to lead customer engagement and then product marketing. A regular trade-show speaker and published author on the future of IP-based control systems, David is all about telling the right story and taking innovative products to market with purpose.