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Adam
Frank
Vice President of Marketing
Rootly
Adam Frank is Vice President of Marketing at Rootly, the AI-native on-call and incident management platform helping engineering teams resolve incidents faster and streamline operations. Adam has spent his career at the sharp end of developer and technical product marketing, holding VP and SVP-level roles across product management and marketing at some of the most ambitious companies in the developer tooling space. At Foxglove he led growth and go-to-market as VP Marketing and Head of Growth, and at Armory β€” acquired by Harness in 2023 β€” he held dual responsibility across product management and marketing at senior vice president level. That combination of product depth and commercial marketing experience gives Adam a perspective on developer audiences that's hard to manufacture: he understands how these products are built, not just how they're sold.
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09 September 2026 09:45 - 10:30
Fireside chat: No-code and the blurring developer audience
A few years ago, the developer audience felt relatively knowable - professional software engineers, clear personas, established watering holes. Then the tooling changed. No-code and low-code platforms, AI-assisted development, and the rise of the citizen developer have blurred the boundaries of who counts as a developer, what they need, and how they make decisions. Most developer marketing strategies haven't caught up. We'll explore: - How the developer audience has fragmented and what that means for segmentation, messaging, and channel strategy - Where the trust signals that work with professional engineers translate to newer builders - and where they don't - How to build a developer marketing strategy that's specific enough to be credible without being so narrow it misses the audience you actually have