Allison Van Houten is a full-stack marketing leader with 20+ years of experience across consumer (DTC), SaaS, and blockchain, currently at Coursera. She has led marketing and communications at Chia Network, Epic! For Kids, Getaround, and Omada Health, and earlier held marketing roles at Google, YouTube, and Martha Stewart Living Omnimedia. Known for crafting resonant, unique brand stories that bring new products to market, Allison combines deep storytelling instincts with the ability to connect complex, ambiguous data into a powerful narrative — always tying it back to the end consumer.