In many organisations, product marketing, content, and analyst relations work in parallel — each creating valuable output, but often without full alignment. When these teams connect around a shared story and set of goals, the results are transformative: stronger narratives, smarter content, and more influence in go-to-market. In this session, Shannon Jones will share how she’s designed and led integrated teams that bring these functions together to operate as one. You’ll learn practical approaches to org design, shared planning, and metrics that drive collaboration — and leave with ideas to strengthen your own team’s impact and visibility across the business.