Driving retention hinges on delivering exceptional and highly relevant experiences after the initial purchase. This session moves beyond basic onboarding to explore advanced strategies for mastering personalised product experiences that consistently delight users and increase lifetime value. We'll delve into using behavioral data and usage analytics to create tailored in-product messaging, feature recommendations, and customized workflows. Attendees will learn how to design dynamic product experiences that adapt to individual user needs, ensuring continuous perceived value, reducing churn risk, and transforming casual users into loyal advocates. Key learnings: - Utilize behavioral data and usage analytics to identify key moments for personalization within the product interface. - Design dynamic in-product experiences (e.g., tailored messaging, feature suggestions) that enhance user satisfaction and drive deeper adoption. - Implement a framework for measuring the direct impact of personalized product experiences on user retention and churn reduction.