Markets are noisier, faster, and more complex than ever — but within that chaos lie the signals that shape the next big opportunity. In this keynote, we’ll explore how PMMs can turn fragmented customer feedback, competitor activity, and market data into clarity and direction. You’ll learn how to filter what matters, find emerging trends before they surface, and use insight to guide positioning, roadmap, and go-to-market strategy. Because in 2026 and beyond, the PMMs who win won’t just react to change — they’ll anticipate it. Key learnings: - How to identify and interpret the right customer, competitive, and market signals - Frameworks for turning insight into action across product, messaging, and GTM planning - Ways to build a scalable insights engine that fuels faster, more confident decision-making