The customer journey doesn’t end at purchase — it’s where the real growth begins. With over half of PMMs now actively supporting post-sale and onboarding efforts, product marketing is fast becoming a core driver of retention, adoption, and expansion. This keynote explores how leading PMM teams are embedding themselves in the customer experience to create smoother handoffs, more effective activation, and deeper loyalty. Attendees will learn how post-sale excellence isn’t just customer success territory — it’s one of the most powerful levers for accelerating revenue impact. Key learnings: - Why post-sale and onboarding ownership is becoming a defining shift in modern product marketing - Practical ways PMMs can shape onboarding flows, in-product messaging, and customer education - How to connect retention metrics back to PMM’s influence — proving impact across the full customer lifecycle