As a CPA turned marketing strategist, Cherise is inspired by the art & science of marketing and bring a unique blend of customer instinct + financial rigor. She's energized by problem-solving & turning unseen possibilities into real commercial impact — whether that’s launching new products, shaping global brand narratives, or empowering teams to win together. Over the past 15 years, her professional journey has uniquely given her a well-rounded lens on driving business growth, innovation, and customer value - ranging from experiences across accounting and finance to general management and most recently product marketing and go-to-market strategies. She's worked at the intersection of strategy, audience segmentation, storytelling, and execution to help admired and trusted global brands scale smarter and connect deeper.