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Anastacia
Darby
Associate Director of Product Marketing
Khoros
Anastacia Darby is an experienced marketing strategist with over 12 years of experience working with global Fortune 500 companies, specializing in online community building and optimizing product marketing using customer insights. She is recognized for her leadership in digital and engagement strategies for brands like Discovery Channel, Target, Volkswagen, and more, earning industry accolades like the Shorty Award for Best Twitter/X Presence. Currently serving as Associate Director of Product Marketing at Khoros, Anastacia leads strategic solution positioning, market differentiation, and cross-functional initiatives that drive high-impact results for their Khoros Communities solution.
12 February 2025 12:00 - 12:45
Panel: Messaging review or revamp? How to align product, pricing, and messaging with market needs
In the fast-paced world of product marketing, aligning your messaging, product offerings, and pricing strategy with ever-changing market needs is critical for success. This panel brings together seasoned product marketing leaders to explore the key indicators that signal when it’s time to review your messaging strategy versus when a complete revamp is necessary. Panelists will share insights on: - Assessing market signals and gathering customer feedback - Analyzing competitive dynamics to determine the right course of action Attendees will gain: - Practical frameworks for conducting effective messaging audits - Tips for implementing changes that drive engagement and boost sales - Strategies for aligning product offerings with market demands Join us for this insightful conversation to learn how to make informed decisions about messaging reviews and revamps, empowering your organization to remain competitive and responsive in an evolving marketplace.