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Event starts in:

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till our next summit

May 16 & 17, 2024
Okura Hotel
Ferdinand Bolstraat 333, 1072 LH
Amsterdam

This year's
full agenda

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What's on
Main stage
Workshops
May 16
May 17
May 16
May 16
09:00
Main stage
Building tomorrow’s workplace: The role of PMM in driving AR/VR Adoption
Dinackar Chittoor, Head of Product Marketing, Meta
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09:30
Main stage
Incorporating AI into your PMM arsenal
Pieter Brinkman, Vice President of Product Marketing & Developer Relations, Sitecore
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10:00
Main stage
Navigating the complexities of being a multi-product PMM
Jasper Van Meer, Head of Channel Marketing, Unilever
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11:00
Main stage
Panel: Lessons from PMMs in scale-up organisations
Anna Mizina, Head of Product Marketing
Sebastian Glock, Director of Product Marketing, Cognigy
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11:00
Workshops
Workshop - Leading with confidence: Advice for new product marketing team leads
Louis Debatte-Monroy, Vice President of Product Marketing, Adyen
Mandy Schafer, Director of Product Marketing, Mastercard
Hester van Gool, Group Product Marketing Manager, Decathlon Digital
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11:45
Main stage
Five tips for driving product adoption as a PMM
Carl Friedrich Dickgeisser, Global Product Marketing Lead, Amazon
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12:15
Main stage
Story distillation: How to calculate your minimum viable story
Elliott Rayner, Director of Marketing, OWOW
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13:45
Main stage
Riding the wave: Learnings in bringing AI to market
Mike Kolman, Senior Product Marketing Manager, Salesforce
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14:15
Main stage
How to collaborate throughout an entire product cycle
Mark Bender, Co-Founder, Pollie Ai
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14:45
Main stage
Seed to scale: building your product marketing team for company growth
Jenn Gbur, Head of Product Marketing, Road
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15:45
Main stage
Roundtable discussions: Choose your topic and collaborate
Ashley Herbert, Global Director of Product Marketing, Tellent
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16:30
Main stage
How to transform your GTM roadmap in your first 90 days as a PMM leader
Amruta Hunnurkar, Head of Product Marketing, SumUp
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May 17
09:15
Main stage
[Re-]Structuring your PMM team for impact
Louis Debatte-Monroy, Vice President of Product Marketing, Adyen
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09:45
Main stage
Interactive roundtable discussions: PMA's community challenges
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11:00
Main stage
Panel: Shaping your PMM career with intention
Iryna Wagner, Product Marketing Manager, WhatsApp
Madhavi Sahu, Former Global Lead, Product Marketing, Just Eat
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11:45
Main stage
Is category creation worth the hype?
Jamie Bolland, Head of Product Marketing, Magnolia
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12:15
Main stage
Mastering analyst relations: Strategic insights for product marketers
Sebastian Glock, Director of Product Marketing, Cognigy
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13:45
Main stage
Introducing PMM vs starting with PMM
Stuart Shingler, Vice President of Brand & Product Marketing, Tink (A Visa Solution)
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14:15
Main stage
Fireside chat - Building and scaling a team of high-performing PMMs
Rahul Singh, Director, Product Marketing (Global), Mastercard
Saad Khan, Director of Product Marketing, Digital Ocean
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14:45
Main stage
Essentials for an agile GTM strategy
Karoline Seidler, Head of Product Marketing, Elektrobit
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Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Amsterdam
May 16 - 17, 2024

Register now

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Okura Hotel
The summit will be hosted at Okura Hotel Amsterdam, a flexible event space equipped with state-of-the-art amenities in the heart of the city.
Ferdinand Bolstraat 333, 1072 LH
1072 LH
Amsterdam
Netherlands

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